This video was my first major project for the Grip Athletes YouTube channel, and one I’m still very proud of. From pre-production planning to shooting on location in Switzerland, and finally editing the story together, every aspect was handled by me. It became the channel’s very first upload and set the visual tone for the brand. In addition to YouTube, I also manage all current content for the Grip Athletes Instagram, ensuring consistent style and storytelling across platforms.

In a fast-paced 8-week project with my class, we developed and produced Het Nablijf Uur. A 30-minute live show concept built in only 4 weeks and brought to life soon after. My role as floor manager meant I was the key link between the studio crew and the control room, directing camera, lighting, and audio teams. I also made sure our guests felt comfortable, handled hospitality, and kept the production floor running smoothly. This experience strengthened my leadership and communication skills, and gave me valuable insight into the dynamics of live production.

As part of my sponsorship with Madrock, I produced a promotional video for their soon-to-be-released Shark III climbing shoe. I handled the entire process, from concept and shooting to the final edit. With a focus on creating dynamic, social media–friendly visuals that showcase the shoe’s design and performance. This project combines my passion for videography with my connection to the climbing community, delivering content for them on Instagram.