For my self-initiated project Apex Climbing, a coaching service offering training plans for boulderers and climbers, I designed a logo that visually captures upward progress. The arrow shape symbolizes growth and reaching new heights, while the silhouette of a climber adds a dynamic, personal touch. I created multiple variations for different backgrounds, ensuring the design remains versatile across print, web, and merchandise. This project allowed me to explore logo design, refining both my creative and technical skills in brand identity development.

Starting with a blank canvas, I designed a poster to promote Grip’s workshops, my first real experience creating a print design. Initially, I struggled with composition and style until I drew inspiration from film posters, which helped me understand visual hierarchy, color use, and typography. Through multiple iterations and feedback from colleagues, I developed a poster that works effectively both up close and from a distance, while maintaining Grip’s brand identity. This project expanded my skills beyond video and photography into graphic design and print, showing my ability to communicate concepts visually in different media. The final poster (the middle one)  now proudly hangs throughout the gym!